If you also love beer the Rocky Mountains you'll totally understand why we had a blast launching the 1) first ever Coors line extension and 2) the best tasting & healthiest Gluten Free beer in the marketplace. Identifying the best way to launch a Coors line extension that happens to be the first-ever brown rice brew in the marketplace takes focus, passion and lots of market research. Understanding how to reach healthy shoppers so we can encourage "beer" to become a staple on their natural-foods shopping list, well that takes "Healtius-Interuptus." Elevated taste and only-4 ingredients were an important part of our narrative that had to be shared in strategic packaging, unique activations and tastings across the Pacific Northwest.