BRANDING STRATEGY / CONSUMER RESEARCH / INSIGHT HUNTING
For Denver Health we went on a mission to uncover, identify and understand key insights that would help inform brand strategy as they approached future planning and vision.
As the oldest hospital in Colorado with an impressive 97% survival rate, Denver Health had a good degree of self-awareness after a century in the business. What they needed was to better understand Denver public's brand perception (the good, the bad and the ugly) in order clarify their 2020 purpose and contribute to their creative expression. Conducting intercepts and qual research around trauma and medical situations takes finesse, grace and a considerate heart. Once we were able to "put our fingers on the pulse' of the market's perceptions, we were able to confidently push forward in a direction that not only felt on-brand but that we were proud to share with the Denver people.