NEW BRAND LAUNCH / RESEARCH / IDENTITY / PACKAGING / RETAIL
What does it take for a new brand to be acquired for $300 Million? Ebbu will tell you a successful brand acquisition begins by building a strong brand ethos. For a successful acquisition, a brand must know their larger purpose and stay true to the course. Our relationship with Ebbu began by helping them find their true "why" or reason for existing then strategically deploying it in the emerging marketplace. Leadership roundtables, qual and quan research, dispensary shop-alongs and deep dives in the emerging cannabis category were critical as part of our insight-hunting to help us stand out from the many other cannabis brands that are launching.
We meticulously crafted Ebbu's purpose into a brand ethos, company mantra, culture, consumer need states and target groups, and brand behavior. Then we activated the brand through building their visual identity with clean, high-design guidelines and launching POS and retail tools.