NEW BRAND LAUNCH / CATEGORY RESEARCH / CONSUMER TESTING / PACKAGING AND NAMING
Ever made your own carrot, celery, bell pepper, garlic, lime, turmeric, cayenne, sea salt and pepper juice? How about a curly kale, carrot, celery, cucumber, lemon, apple, turmeric, and ginger? You'd be green with envy if you knew the production innovation and branding fun that goes into working on the curation and launch of a new cold-pressed juice line.
Whether working with top national chefs, qual researching healthy focus groups, testing and color profiling in the Pepsi Innovation lab, conducting naming exercises and packaging concepting, we had thousands of smiles (and millions of fresh enzymes and antioxidants) before successfully launching the new Naked drink line to help compete in the fresh juice aisles of Whole Foods and Natural Groceries nationwide.