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Redd's Apple Ale
NEW BRAND STRATEGY + LAUNCH / CREATIVE / RETAIL STRATEGY / ACTIVATION
Redd's is a successful brand launch that was reliant on uncovering the unique driving insight. This driving insight inspired the strategy, rallied the team, and helped us earn Nielsen's "fastest growing brand in 2014".
Becoming a million-barrel brand in one year isn't easy. So what is Redd's mouth-watering recipe for success? A peak at the ingredients list will show hyper-focused direction, strategic retail tool development, attention-getting and clever creative, and consumer-engaging activities.
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